Success Stories

Our Success Stories

Here are just a few examples of how we have helped our clients improve their return on investment by bringing the voice of the customer into marketing, research and development, and strategic planning.
  • Helped client uncover serious erosion in their competitive advantage and used online focus groups and conjoint analysis to develop a new, highly competitive product line which repositioned their company for renewed growth and market leadership.
  • Conducted new product concept test via phone interviews and discovered that prototype product lacked key features and would not be competitive, thus saving millions in marketing and development costs.
  • Won market research award for survey of customer behavior that revealed client’s misalignment of ad placements and customer reading habits.
  • Explored the cause of a downturn in orders via a blind survey of lost order customers.  Discovered that downturn was not related to competitors addition of a new feature but rather a combination of service and pricing issues.