Our Success Stories
Here are just a few examples of how we have helped our clients improve their return on investment by bringing the voice of the customer into marketing, research and development, and strategic planning.
Helped client uncover serious erosion in their competitive advantage and used online focus groups and conjoint analysis to develop a new, highly competitive product line which repositioned their company for renewed growth and market leadership.
Conducted new product concept test via phone interviews and discovered that prototype product lacked key features and would not be competitive, thus saving millions in marketing and development costs.
Won market research award for survey of customer behavior that revealed client’s misalignment of ad placements and customer reading habits.
Explored the cause of a downturn in orders via a blind survey of lost order customers. Discovered that downturn was not related to competitors addition of a new feature but rather a combination of service and pricing issues.